I usually use AI to outline a newsletter from a transcript.

Then I'll take the outline and ask AI to pull a client's direct quotes and place them where they fit within the outlined sections.

Then I'll begin the writing.

The outline itself puts the piece into 'modules'.

One newsetter is just

• An intro
• 3-5 main subheads
• An outro
• and a PS section

(FYI - People usually read the PS more than the body itself. So it's good to put your call to action down in the 'PostScript'.)

At this point, you just can fill in the blanks of each modules -- rather than trying to write a whole piece from scratch.

(Sometimes people include a sponsorship spot, or a curated list as well. Those are just addiitonal modules.)

Here's a quick process for breaking things down:

Step 1: Identify the main theme(s) you're talking about

What are you trying to tell the reader?

In this newsletter, I'm breaking things down so you're just writing a handful of smaller sections and bringing them together to build a larger whole.

That becomes the newsletter.

Today I'm giving you steps to do this on youe own, as I provide an example in real time.

And these help you avoid a big mistake of trying to write the whole thing at once.

You might be wondering why I bolded steps, example, and mistake above.

They're a part of the modular writing process...

Step 2: The 10 Magical Ways

Full transparency: this is not my original thinking.

I learned this in the course I took on ghostwriting and building funnels.

Using the info in this section, you can expand anything you're writing.

Here are the 10 magical ways:

When you're writing, you can fill in the sections with anything from above.

For example:

I've spent hours and hours starting over and re-writing newsletters. (personal story of a mistake I was making)

Ther reason you want to write in modules is to save time.
(Reason and benefit of saving time)

The biggest tip I received was "Prepping the Page"

That's where you outline everything before you get started.

And if you notice, the headlines all steps with step(s).

But what if you don't know what to write about?

Step 3: Answering Questions

Just answer people's questions.

(the one's you get day in and day out that are so second nature to you)

I say this often: If one person has a question, then other poeple have the same question too.

If someone asks you a question, you can...

Give them steps to solve a problem.
Tell them mistakes to avoid in the process.
Give them tips to save time.

Provide examples of someone doing it right.
Tell a personal story that shows you've been there before.
Share the lessons you've learned from those stories.

Show stats to back up your claim.
Give more stats from before and after type stories.

And benefits from solving these problems.

And get ahead of the questions you know they're have along the way.

The reason for all the above is making your writing easier.

In Closing

Everything can be broken down into a list.

What question am I trying to answer? What magical way am I using to do so? And what other ways can I use to fill in the blanks of the sections?

At the end of the day, marketing is just answering questions.

The more questions you answer, the more useful you'll be to those who need your solutions.

That's what you should strive for with your content -- being useful.

Until next week.

Be useful,
Rich Young

P.S. I struggle with staring at a blank screen. I've been more intentional about the process above. I wrote about it to emphaisze and continue to impress it upon myself. I know that other people struggle with this, so figured I'd share with everyone.

P.P.S. If you're getting value out of this, can you let me know? I'm curious to hear more about what you think of these weekly editions. What you like? Where I could improve? And what other questions you have that I can answer?